Digital Marketing
At theDschool, we are revolutionizing the way education and creativity intersect. As a dynamic institution that combines the spirit of a school with the ingenuity of a creative agency, we empower individuals to unlock their full potential and become catalysts for change in the modern world.
About Course
Ready to express ideas and grow brands through powerful online strategies? Then Digital Marketing is the perfect path for you.If you’re creative, analytical, and motivated by measurable outcomes, digital marketing can open doors to diverse roles—ranging from in-house strategist or agency campaign manager, to freelancer or brand consultant. Whether you’re entering the workforce, switching careers, or empowering your own startup, this field offers dynamic opportunities.At theDschool, our Digital Marketing Course blends real-world projects, expert-led training, and career-ready guidance to equip you with industry-relevant skills, practical portfolio experience, and placement support.
Duration
4 months
Sessions
32 Regular Sessions + 3 Bonus Sessions + Mock Interviews
Time
Only Sat-Sun
Topics Covered
Fundamental of digital Marketing
Email-Marketing
SEO
App Marketing
Performance Marketing
App store optimization
Social Media Marketing
Social Commerce & Interactive Experiences
Marketing Analytics-GA4
Industry Trends and Professional Practices
Marketing Strategy
Interview Preparation & Placement Assistance
What you will Learn
PHASE 1
Fundamental of Digital Marketing
– Business Models & Competitor Research
– How to create a Customer Persona
– Segmenting Targeting and Positioning
– Marketing Funnel basics- The Role of a Website in Marketing
– Marketing Analytics and Metrics
– Fundamentals of Digital Marketing
– Careers in Digital Marketin
PHASE 2
Social Media Marketing
– Content Strategies for LinkedIn
– Content Strategies for LinkedIn
– How to create content for Instagram
– Content Strategies for YT
– Blog Content research
– Keyword research
& Seo-Friendly content
SEO/ASO
– Keyword Research & Content Planning Recap
– How to Optimise a Website to be SEO friendly
– How to do On-Page SEO
– Introduction to Technical SEO
– Why do you need Off-Page SE
PHASE 3
Performance Marketing for Google and YT ads-Ads & Fb Ads
– How to do Keyword Research for Ad Campaigns
– How to Run a Google Search Ad – Pt 1 & 2
– Art of Copywriting for Google Search Ads
– Optimising Google Search Ads – Pt 1 & 2
– How to Run Google Display & Discovery Ads
– Optimising Google Display & Discovery Ads
– How to Run Ads on YouTube
– Ad Campaign Strategies for Google Ads – Pt 1 & 2
PHASE 4
Performance Marketing for Facebook & Instagram Ads
-How to Run Ads on Facebook & Instagram
– How to Target the right customers on
Fb & Instagram
– How to Pick the Right Creatives for your Ads
– Facebook Pixel 101 – Analytics for your
Facebook Ads
– How to Optimize an Ad Campaign
– Ad Campaign Strategies – Pt 1 & 2
Master Design Tools Like
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Ahref-seo
GTmetrix-seo
GetResponse
Buffer
Google Trends
Google Keyword Planner
Google Search Console
Bitly
Why theDschool
We just don’t teach to design,
we live it with you!
Experience Faculty
Our graphic design course is led by a team of highly experienced faculty members who are industry professionals with 10+ years of expertise in design, branding, packaging, and UI/UX.
ISO 9001:2015 Certified Course
Our Graphic Design Course is ISO 9001:2015 certified, ensuring high-quality education, industry-relevant curriculum, and a structured learning process. This certification guarantees that our course meets international standards for training, assessment, and student satisfaction.
Practical Software Training
Our Practical Software Training Course is designed to equip students with hands-on expertise in industry-standard design tools used by professional graphic designers. This course focuses on real-world applications and project-based learning to help students build confidence in using design software effectively.
What are students have to say
FAQ
What is this course about?
Industry-aligned training covering SEO, social media & paid advertising, content & email marketing, mobile & analytics—taught via real-time live campaigns and hands-on projects.
Do I need any prior experience?
No prior experience is required. This course starts with the basics and gradually moves to advanced topics.
Will I get a certificate upon completion?
Yes, you will receive a ISO Registred number certificate after successfully completing the course. Also Online graphic design course with certification is available.
What is the difference between digital marketing & marketing?
Digital marketing uses online channels like the internet, social media,
emails, and mobile apps for advertising and reaching an audience.
Traditional marketing, on the other hand, relies on offline channels such
as print, TV, radio, and direct mail to promote products or services.
Who is this course for?
This course is ideal for beginners, aspiring digital creators, students, and professionals looking to enhance their skills.
What is the scope in digital marketing?
The scope in digital marketing is broad and growing rapidly, offering
diverse opportunities in areas like SEO, content marketing, social media,
PPC advertising, analytics, email marketing, & more across various industries
due to the increasing reliance on online platforms for business promotion.
How is Affiliate and Influencer Marketing used?
Affiliate marketing rewards partners for driving traffic or sales. Influencer marketing leverages trusted personalities—especially micro/nano influencers—for authentic promotion.
at job roles can I apply for after this course?
- Digital marketer
- Social media specialist
- Email marketing Specialist
- SEO specialist
- Marketing analyst